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| Wildwood Crest History | ||
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Philip and Latimer Baker were successful businessmen in Vineland, New Jersey, and they had enjoyed the sandy beaches, ocean breezes and natural wonders of the Five Mile Beach area on a number of occasions. Because of this they formed the Wildwood Improvement Company with their brother J. Thompson Baker in 1895. This led to the founding of Wildwood Borough, which was named after the forest by the sea where their land was located, and the town grew so rapidly that the brothers Baker decided to develop the land south of the borough, an area consisting of an unspoiled wilderness of sand dunes and dense thickets. It would become Wildwood Crest. Sand dunes were leveled and the first streets in Wildwood Crest were given floral and rustic names. The first house was constructed in 1906. The following year the demand for new houses was so heavy that construction began on a new house every day for a period of two months. The Baker brothers built the Wildwood Crest arch as a fantastic entrance to Wildwood Crest at Cresse and Pacific Avenues in 1907. It was 30 feet tall and was illuminated at night by a so-called "Pompeian Fire." The community became a borough in 1910, declared so by New Jersey Governor Wort, and Philip Portius Baker was the first elected mayor of Wildwood Crest. The new borough was then 18 blocks long and six blocks deep. The Wildwood Crest borough hall was built in 1911. In a published promotional piece the Baker brothers described their town with these words: "...the bright shining example for many growing resorts elsewhere upon the New Jersey coast ...hundreds of handsome homes, big hotels, apartment houses and business blocks. Twenty miles of cement sidewalks; all streets graveled and with sanitary sewer system. Trolley line through property. A storm-proof sea wall. Boardwalk along entire beachfront. Gas, electricity, underground telephone system, artesian well, no public debt." This wonderful resort was recommended back in 1910 as supplying recuperative health benefits, so much so that area physicians made testimonials to this fact. The Baker brothers began using these medical testimonials in their advertising literature to promote their coastal resort. Philip P. Baker, the man who was the primary champion and developer of Wildwood Crest, died in 1920 at the age of 74. Following World War II Wildwood Crest, like Wildwood City to its north, became a center for Doo Wop architecture. This was because the owners of the hotels and motels thought they needed a way to attract passing motorists, the fantastic and colorful space age architecture was seen as the draw to bring in the public. The Door Wop era was a high point for Wildwood Crest tourism, and the community prospered. Wildwood Crest, like its sister communities of Wildwood and North Wildwood, experienced a decline in the 1970's and 1980's but the 1990's brought a reversal with the creation of the Doo Wop Preservation League in 1997. Celebrating the historic Doo Wop architecture, the effort to promote the community has had a significant impact on revitalization. Tourism has increased, and Wildwood Crest takes pride in its Doo Wop past and its present prosperity. The Greater Wildwoods Tourism Improvement and Development Authority (GWTIDA), was formed in July 1993 to consolidate the tourism economy of the three creating municipalities: Wildwood Crest, the City of Wildwood and North Wildwood. GWTIDA advertises and promotes the island as a family vacation destination, and it also serves as the operations and marketing organization of the New Jersey Sports and Exposition Authority (NJSEA), owner/operator of the Wildwoods Convention Center. The GWTIDA is the island' s destination management organization overseeing marketing, advertising, promotions, public relations, research, planning and product development functions. It enhances the overall experience for visitors to the Wildwoods, helps to plan, fund, and execute over 160 events in the Wildwoods during the year, including Family Nights on the Boardwalk, Fireworks, Classic Car Shows, The Thunder on the Sand Race Series, Pirates Weekend, the Irish and Italian Festivals, the International Kite Festival, and the National Marbles Tournament. Wildwood Crest is a family destination for recreation, fun and relaxation. The Baker Brothers would be very proud if they could see the town they built from sand dunes and thickets nearly a hundred years ago. |
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| Email info@Wcrest.com | ||
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